How we built a fully branded e-commerce website and platform for a fashion brand
Project Highlights and Key Deliverables
Measurable impact and transformative outcomes achieved through partnership.
The Challenge
Gustavo Apiti faced high fees and a fragmented setup. We built a unified, branded e-commerce retail store with seamless e-commerce and shopping.
Process
We built a custom e-commerce platform on Wix Studio, unifying sales, bookings, and events with seamless performance and tracking.
Solution
We delivered a responsive e-commerce website with product sales, event bookings, and consultation scheduling. Built-in analytics enabled performance tracking.
About Gustavo
Gustavo Apiti is a luxury fashion designer based in Seattle, specializing in bespoke suits, formalwear, and high-end fashion events.
As his clientele and event presence grew, Gustavo wanted to create a centralized e-commerce platform that would unify shopping, event booking, and consultation scheduling—reflecting the premium nature of his brand and giving him full control over customer interactions and revenues.
To achieve this, he partnered with MoonDive for expert e-commerce website design and end-to-end e-commerce website making—ensuring the final solution was not just functional, but also visually aligned with his high-end brand identity.
Industry
E-commerce
Category
Custom Software
Published
5/27/2025
The Challenge
Problems We Solved
Our Development Process
We combine our technical expertise with innovative ideas to deliver the best possible solutions
Discovery
Define your vision, assess market, estimate scope, and identify risks.
Design
Craft designs through feedback to align visuals with your goals.
Deployment
Launch smoothly thorough testing and detailed release notes.
Strategic Insight
Refine product goals with user personas and market trends.
Development
Build your MVP with robust testing and strict code quality assurance.
Continuous Support
Continuously improve with updates, bug fixes, and user feedback.
Solutions
Complex Business Requirements
The Results
Measurable impact and transformative outcomes achieved through partnership.
Key Metrics
Performance highlights
Growth
60%
Business expansion
Engagement
70%
User experience
Excellence
45%
Goals exceeded
Detailed Results
Comprehensive achievements breakdown
Within the first year of launch, the new e-commerce platform delivered strong results across key business metrics. Gustavo Apiti saw a noticeable increase in website traffic, improved event bookings, and higher appointment conversions.
Most importantly, transitioning from third-party tools to an in-house system significantly reduced platform fees and boosted overall revenue retention.
Eventbrite vs Wix Events: The Fee Advantage
By replacing external ticketing platforms with a native solution, the brand was able to cut platform fees by nearly half resulting in substantial cost savings and better profit margins per ticket sold.
- Before: High commissions, limited branding, and fragmented customer experience
- After: Streamlined, branded, and fully controlled e-commerce ecosystem
Testimonials
MoonDive sets a gold standard in software and data solutions. Their Designs and strategy solutions are invaluable for executive vision. Their team is proactive, detail-oriented, and always aligned with our business goals. Working with them has been a seamless and results-driven experience. Highly recommended.
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