How MoonDive Transformed Saukin's 37-Year Textile Business into a Successful E-commerce Brand.

How MoonDive Transformed Saukin's 37-Year Textile Business into a Successful E-commerce Brand.

Average results generated for our clients

Measurable impact and transformative outcomes achieved through our partnership

1

Challanges

Saukin’s legacy remained hidden from modern consumers due to a lack of digital presence.

2

Solutions

Delivered a clean, mobile-friendly e-commerce website using Wix, products based on style, product type, and categories.

3

Our Approach

Instead of replacing their brand identity, we wanted to make it online while making it accessible to modern consumers across India.

Project Overview

Since 1987, Saukin’s has been a trusted name in premium-quality curtains and cushion covers retail that built on trust, timeless products, and generations of loyal customers. Saukins has been a family business for 37 years, and has built a strong reputation for its workmanship, customer service, and understanding of Indian home decor preferences. 

Industry

E-commerce

Category

E-commerce Platform

Published

7/7/2025

Technology Stack

Wix Studio
Wix Business
Google Analytics
Figma
Conversion tracking tools

The Challenge: When Tradition Meets Digital Reality

Challenge Illustration

Stuck in Tradition

Saukin’s legacy remained hidden from modern consumers due to a lack of digital presence.

Sales and Market Accessibility Declining

Over the past decades, the growth of online shopping has disrupted traditional retail, resulting in decreased visits to physical outlets.

Disconnected from the New-Age Consumer

Without an online presence, Saukins failed to connect with younger, convenience-driven shoppers.

Limited Geographic Reach

Local-only operations limited their reach, with no access to global markets.

Lack of Technical Infrastructure

The absence of digital infrastructure slowed down any transition to online commerce.

Brand Awareness in the Digital Age

In today's world of brand awareness, with no SEO or online content, Saukins remained digitally undiscovered despite its heritage.

Our Development Process

We combine our technical expertise with innovative ideas to deliver the best possible solutions

1

Discovery

Define your vision, assess market, estimate scope, and identify risks.

3

Design

Craft designs through feedback to align visuals with your goals.

5

Deployment

Launch smoothly thorough testing and detailed release notes.

2

Strategic Insight

Refine product goals with user personas and market trends.

4

Development

Build your MVP with robust testing and strict code quality assurance.

6

Continuous Support

Continuously improve with updates, bug fixes, and user feedback.

Solutions

If you're running a traditional business that's ready to embrace digital transformation without losing its soul, MoonDive can help you create your own success story.

1

Responsive Wix-Based Website

2

Advanced Filtering

3

Blog Integration

4

Personalized Shopping Modules

5

Email Automation

6

SEO Optimization

7

Shipping Integration

8

Real-Time Analytics

Responsive Wix-Based Website

Developed a clean and fully responsive e-commerce website on Wix, ensuring smooth and consistent performance across mobile, tablet, and desktop devices. The layout and visuals were optimized for user experience, encouraging seamless navigation and quicker decision-making.

Solution Image

The Results

Measurable impact and transformative outcomes achieved through our partnership

Key Metrics

Performance highlights

Growth

60%

Business expansion

Engagement

70%

User experience

Excellence

45%

Goals exceeded

Detailed Results

Comprehensive achieveme nts breakdown

After launching the new platform, Saukins experienced a noticeable increase in online orders and customer engagement. Their brand, once limited to local markets, gained visibility across new regions and demographics. 

78% Increase in Online Orders: Within the first few months of launch, Saukins experienced a significant increase in their orders, showcasing the immediate impact of digital transformation on sales performance. 

60% Boost in Customer Engagement: Features like a seamless interface, intuitive navigation, and faster checkouts led to a high rise in user interactions, including repeat visits and product inquiries. 

Organic Traffic Growth by 85%: SEO optimization brought a massive rise in organic traffic, leading to better discoverability and stronger search engine presence. 




"Partnering with MoonDive was the best decision we made for our business. They understood our legacy and helped us bring it to life online without losing its essence. The results speak for themselves: more visibility, more orders, and a new level of growth we hadn’t imagined. We're excited for what’s ahead."  





Saujas Mutneja
Saujas Mutneja
CEO, Saukins

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